GrandLade LLC

The GrandLade Brand™ is a trademarked, purpose-driven lifestyle label established in 2013 that redefines what it means to be a modern grandmother—bold, stylish, resilient, and full of purpose. Founded by Ruby Evans Leak, affectionately known as GrandLade, the brand was born out of her personal journey raising her youngest grandson—and, as of 2024, taking on the additional responsibility of raising her youngest granddaughter. What began as a mission of love has grown into a powerful movement that inspires people of all ages to embrace their identity with confidence.

With the empowering motto “Grandma with SWAG,” The GrandLade Brand™ delivers apparel, inspiration, and storytelling that uplift and connect communities across generations. Its diverse collections—including The GrandLade Collection, the “I AM” Collection, the Nspirations Collection, and original books—celebrate strength, faith, and self-discovery. GrandLade is more than fashion—it’s a voice for those courageously redefining themselves from the inside out.